Turning visitors into customers is one of the primary goals of any e-commerce site, but what happens after a customer has successfully placed an order? This person has just filled out numerous form fields and spent their hard-earned money on your site – what a shame it would be to waste this great opportunity for customer engagement by simply re-displaying the order information on the order confirmation page.
This post will present several ideas to get more out of your order confirmation page (the “Thank you” page).